Product Features:
OUAI Thick Shampoo. Have you been dreading this all week? This rich, moisturizing shampoo strengthens and soothes thick, dry hair while fighting frizz and smoothing each strand. So cancel that sold out appointment, you won’t need it.
Hair care that lasts all day. Made with Keratin, Marshmallow Root, Shea Butter and Avocado Oil to fight frizz from the start. Wet hair, lather and rinse. Follow with OUAI Thick Conditioner. Moisten the entire OUAI.
OUAI (or “manner”) means yes in that casual Parisian way. We believe in effortless routines and good for your ingredients. Personalized hair care for your hair type to nourish, strengthen and condition. Gives you the confidence to win the life of your OUAI.
Ingredients that do the job. All OUAI products are carefully formulated to reduce styling time and nourish the health of your hair. We put the good stuff in and leave the bad stuff out, never sacrificing quality. We are always trying to do better for the planet.
For real life, for real people. Celebrity hairstylist Jen Atkin had used every product on the market, but she couldn’t find a brand her friends could relate to. OUAI offers luxury products at affordable prices that are easy to wear – no glam squad needed.